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Quick Overview
PERSONALLY, I LOVE discovering new men’s clothing brands because shopping at the same ole’ places time and time again can become redundant. I know what to expect, and sometimes, the latest collections are overhyped and don’t quite deliver. So when I’m scrolling through my social media feed and come across an ad about an emerging label or one that’s flown under the radar, I’m immediately clicking through to see what they’re about. I mean, who doesn’t love finding a brand before everyone else catches on? Before I know it, I’m going down a rabbit hole, browsing the entire site and adding things to my wishlist.
But as a style editor and menswear enthusiast, I’m not just looking for something new for the sake of it. I want to know: Does the brand offer something different from what I already own? Does it bring a fresh perspective to menswear? And, most importantly, is it worth spending my money on? The brands that have really caught my attention tend to check those boxes. So, if you’re looking to switch up your wardrobe and discover something beyond your usual rotation, these are the men’s clothing brands worth knowing about.
1) Octobre Editions

Octobre Editions is a French menswear label, founded in Paris in 2016. The brand makes quality everyday clothes that you can wear for years and won’t go out of style. Think fine sweaters, shirts, jackets and coats, sneakers, and sometimes a limited-edition collection.
2) reiss.com Reiss

If you want to look sharp without defaulting to a suit, Reiss is worth a look. The London-based brand specializes in making muted tones of sharp-cut blazers, merino-wool sweater polos, button-downs, and suede jackets that make it easy to dress for the office or dinner.
3) PAIGE

A great pair of jeans can carry an entire outfit; California-label PAIGE gives you plenty of high-end premium options to find your fit. From slimmer cuts to more relaxed silhouettes, the brand offers denim in a range of washes that play well with everything from a basic tee to a leather jacket. Also in the lineup are classic chinos, sweatshirts, and shackets.
4) GU

Want to experiment with barrel-leg pants, roomier jackets, or other statement silhouettes without spending a fortune? GU—Uniqlo’s sister company—is worth browsing for affordable everyday pieces that are trend-forward with a unique Tokyo-inspired aesthetic.
5) Beyond Yoga

Beyond Yoga is a premium, body-inclusive active lifestyle and athleisure brand that produces workout gear that feels just as good outside the gym. Among its offerings are ultra-soft, stretchy workout shirts and tanks, athletic shorts, sweatpants, and hoodies, designed to keep you comfortable whether you’re playing tennis or running errands.
6) NN07

NN.07, an exclusive menswear-only Copenhagen brand, makes clothes that are easy to mix and match, which comes in handy when you want more outfit options without buying an entirely new wardrobe. From knitwear and shirts to trousers and outerwear, its pieces can work across casual plans and occasions that call for a slightly dressier look.
7) Aritzia

Did you know that Aritzia makes men’s clothing, too? The Canadian fashion design house has introduced cozy sweats and outerwear designed to handle cold temperatures and unpredictable weather. Its puffer jackets and rain jackets are worth a look if you need functional layers for chilly commutes or weekend hikes when the forecast isn’t cooperating.
8) California Arts

California Arts takes familiar menswear staples and gives them a different point of view through unexpected cuts and proportions. Take its Henleys, which feature an extra-deep button placket or its outerwear, which reworks classic coats with oversized shapes, dramatic lengths, and distinctive details like belted closures. Despite the unconventional silhouettes, many of the pieces can still work with wardrobe staples like straight-leg jeans and leather shoes.
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